Kate JanIn an era where digital transformation touches every corner of our lives, few professionals have successfully navigated the intersection of technology, storytelling, and public relations as Kristin Marquet has. As the Founder, Creative Director, and Influencer behind Marquet Media and FemFounder, Kristin is not only revolutionizing how brands engage with their audiences but also paving the way for female entrepreneurs to harness the power of PR in a digital-first world.
Kristin Marquet’s story is one of reinvention and resilience. Like many entrepreneurs, she began her career in a traditional corporate environment, working in consulting. Yet, it was her pivot into entrepreneurship, at a time when digital marketing was still in its infancy, that truly set her apart. “I entered entrepreneurship out of necessity,” Kristin recalls. “It was a challenging shift, but one that allowed me to explore the potential of digital marketing and public relations in ways that hadn’t been done before.”
Her ability to blend the art of storytelling with the science of data analytics has allowed her to build Marquet Media into a cutting-edge PR agency that caters to small businesses, startups, and female entrepreneurs. Through perseverance and an eye for innovation, she has helped countless brands scale and grow in an increasingly competitive and tech-driven market.
In 2017, Kristin launched FemFounder, a platform designed to provide female entrepreneurs with the resources, knowledge, and tools to build their businesses and achieve financial independence. Since its inception, FemFounder has helped thousands of women scale their businesses, offering not only access to PR services but also mentorship and community.
“FemFounder was born out of the belief that no one should have to go it alone,” Kristin says. “I wanted to create a space where women entrepreneurs could support each other while also gaining access to the same high-level PR strategies that big corporations use.” Today, FemFounder stands as a beacon of empowerment for female business owners worldwide.
At the heart of Kristin’s work is her passion for blending authentic storytelling with the latest in data-driven technology. In an industry where authenticity is paramount, she has embraced the use of AI and data analytics to develop PR strategies that not only resonate with audiences but also deliver measurable results.
“AI is reshaping public relations in ways we couldn’t have imagined just a few years ago,” Kristin explains. “It’s leveling the playing field for smaller businesses, giving them the tools they need to compete with larger corporations. We’re using AI to analyze trends, predict media movements, and craft campaigns that are more impactful and precise.”
This forward-thinking approach has not only earned Kristin and her team a reputation for innovation but also led to significant recognition within the industry. Marquet Media has been featured in major outlets like RollingStone.com, Forbes Celebrity, and Harper’s Bazaar USA, and Kristin herself has been named one of the top 100 PR professionals globally—a testament to her impact on the PR landscape.
Like any successful entrepreneur, Kristin’s journey hasn’t been without its challenges. For her, one of the biggest hurdles has been scaling Marquet Media while maintaining the high-touch, personalized service the agency is known for. “As we grew, the challenge became about balancing the needs of an expanding client base with our commitment to providing deeply tailored PR solutions,” she shares.
Instead of adopting a volume-based approach, Kristin focused on developing scalable processes that still allowed for the customization her clients value. She also fine-tuned proprietary frameworks to highlight the agency’s agility, proving that a hands-on, strategic approach can stand out in a crowded marketplace.
By staying true to these principles, Kristin has not only weathered the competitive nature of the PR world but has also thrived in it, continuing to expand her influence and impact.
Kristin’s story is rich with lessons, both for budding entrepreneurs and seasoned business owners alike. “Embrace change rather than resist it,” she advises. “Whether it’s new technology, changing market conditions, or even shifts within your personal life, the ability to adapt is key to long-term success.”
Her focus on authenticity and community building has also been a cornerstone of her work. “In a world filled with noise, being genuine and true to your core values will always resonate,” Kristin emphasizes. She encourages others to not only focus on their personal branding but to foster relationships that are mutually supportive and aligned with their broader goals.
Looking ahead, Kristin envisions a future where Marquet Media continues to innovate within the PR industry, particularly through the expanded use of AI and data analytics. She is also working on a book that explores the future of PR in a digital-first world, providing insights for small businesses on how to harness the power of storytelling and technology. Additionally, Kristin is developing advanced consulting programs for female founders looking to control their brand narratives and make impactful business decisions.
Kristin Marquet is a visionary leader whose journey is both inspiring and instructive. From navigating the early days of digital marketing to leveraging AI in today’s fast-paced media environment, she has shown that innovation and authenticity are the keys to long-term success. Through her work with Marquet Media and FemFounder, she is not only helping brands tell their stories but also empowering a new generation of female entrepreneurs to unlock their potential and thrive.