Kate JanJamie Lynn O’Neill, founder of Skull Sugar Cosmetics and author of Journey of My Soul, is no stranger to reinvention. From a career in sales and customer service to running her own cosmetics brand and becoming a board-certified holistic health practitioner, Jamie’s journey has been one of resilience, transformation, and a commitment to helping others discover their best selves—both inside and out.
Jamie’s foray into the beauty world began with a passion for makeup artistry, a talent that led her to work as the key makeup artist at FashioNXT, a prestigious event that put her creative skills on display. Skull Sugar Cosmetics was born out of this passion, with the brand quickly becoming synonymous with bold, unapologetic self-expression. Since its launch in 2013, Skull Sugar has gained international recognition, gracing the pages of Forbes NY and Forbes England, and being featured in numerous prestigious publications.
“I wanted to create something that wasn’t just about beauty on the surface,” Jamie explains. “Skull Sugar is about empowerment, confidence, and breaking the mold.”
Skull Sugar Cosmetics offers vibrant, daring products that allow individuals to express themselves authentically. From edgy lip colors to eye-catching palettes, the brand’s unique aesthetic sets it apart in a crowded industry, reflecting Jamie’s vision to merge artistry with empowerment.
Beyond the glitz and glam of the beauty world, Jamie’s story is one of deeper transformation. After years in the aesthetics industry, she transitioned into the realm of wellness, becoming a spiritual life coach and holistic health practitioner. This shift came from her own personal journey—one marked by overcoming challenges like addiction and rediscovering her purpose.
“My career has never followed a straight line, and that’s been the most powerful part of my story,” says Jamie. “Each phase of my life, whether it was in beauty or holistic wellness, required me to evolve and grow. I’ve learned to embrace the twists and turns, knowing that they’re part of my journey.”
Jamie’s work as a holistic health practitioner and spiritual guide is about helping others heal and find clarity in their own lives. She offers tarot readings, spiritual coaching, and wellness services, providing her clients with a holistic approach to personal growth. Her board certification in holistic health allows her to integrate natural and spiritual healing modalities, creating a comprehensive path for her clients’ well-being.
Jamie’s upcoming book, Journey of My Soul: A Path to Self Discovery and Empowerment, is the culmination of her experiences and insights. Set to release next year, this book is a companion to her Journey of My Soul guided journal, which is already available. A Path to Self Discovery and Empowerment encourages readers to embark on their own personal and spiritual journey, offering tools for self-discovery, healing, and empowerment. It’s a deeply personal work that reflects Jamie’s own struggles and triumphs, from overcoming addiction to finding her life’s purpose.
“My hope is that Journey of My Soul: A Path to Self Discovery and Empowerment will inspire people to look within and realize their own potential,” she says. “It’s about finding strength, clarity, and confidence in who you are, no matter where you’ve been.”
Jamie’s work extends beyond the book. She is also developing the Journey of My Soul Oracle deck, a spiritual tool designed to help individuals connect with their intuition and navigate their personal path. This project aligns with her long-term vision of blending beauty, wellness, and spirituality into a cohesive, empowering experience for her community.
As she looks to the future, Jamie envisions Skull Sugar Cosmetics continuing to break boundaries and empower individuals worldwide. Her goal is to grow the brand, introducing more innovative products that fuse beauty with self-expression. Skull Sugar’s ethos of inclusivity and creativity will remain at its core, ensuring that the brand resonates with people from all walks of life.
On the spiritual side, Jamie plans to expand her coaching and wellness offerings, creating more workshops, seminars, and retreats that focus on personal growth and healing. With the release of Journey of My Soul: A Path to Self Discovery and Empowerment and the Journey of My Soul Oracle deck, she aims to reach a broader audience, guiding them on their journey toward empowerment.
“I see myself creating a space where beauty, wellness, and spirituality all come together,” Jamie shares. “It’s about helping people feel good on every level—mind, body, and soul.”
Jamie O’Neill’s journey is a testament to the power of reinvention, authenticity, and staying true to one’s passion. Whether through Skull Sugar Cosmetics or her work as a spiritual guide, Jamie’s mission is clear: to help others discover their inner strength, embrace transformation, and live their most empowered lives.
Jamie O’Neill’s story serves as an inspiring reminder that success isn’t a straight line—it’s a journey of embracing every challenge, every twist, and every turn along the way.
(Photo Credits: Cardwell Photography)