Kate Jan
Jellybean™, the market leader in connecting physical products to exclusive digital experiences, is redefining the way fans engage with their favorite artists. By turning traditional merchandise into immersive, one-of-a-kind digital experiences, Jellybean™ is revolutionizing how artists and fans interact. From shirts and posters to vinyl records and limited-edition collectibles, every product becomes a gateway to a world of exclusive content and personalized rewards.
With seamless integration of NFC chips and QR codes, Jellybean’s technology transforms ordinary items into extraordinary digital experiences. A simple tap or scan unlocks exclusive content, rewards, and experiences that bridge the gap between the physical and digital worlds.. For fans, it’s more than merchandise—it’s a direct connection to the creativity and innovation of their favorite artists.
Jellybean™ x deadmau5: Redefining Limited-Edition Collectibles
deadmau5, the globally acclaimed artist known for merging music and technology, launched limited-edition plush blind box toys to celebrate his 25 year anniversary. Each of these plush toys had embedded Jellybean™ technology to unlock an unprecedented fan experience. His ultra-limited-edition toys, enhanced by Jellybean’s technology, redefine what it means to own artist merchandise. Fans who acquired these collectibles were able to unlock a suite of exclusive benefits, including:
- A digital collectible of the toy, creating a unique digital twin for fans to treasure,
- A certificate of authenticity, ensuring each collectible’s value and exclusivity (powered and secured on the Aptos blockchain)
- Special discount codes for future deadmau5 merchandise,
- Behind-the-scenes video content available exclusively to verified owners.
This partnership elevates fan engagement to new heights, transforming deadmau5’s merchandise into a fusion of art, technology, and connection. By creating digital memories that last forever, Jellybean™ and deadmau5 are setting a new standard for collectible merchandise.
The Evolution of Fan Relationships
Through collaborations like this, Jellybean™ is proving that merchandise can transcend its traditional role. It’s no longer just a keepsake; it’s a medium for artists to reward their most dedicated fans. By embedding technology into merchandise, Jellybean™ creates a platform for unforgettable, interactive fan experiences.
“True fans deserve more than just a simple t-shirt or poster,” says Natalie Rebot, Co-Founder and Creative Director of Jellybean™. “With Jellybean™, every product becomes an invitation to step into the artist’s world—to unlock moments and connections that are truly unique.”
As fan expectations evolve, Jellybean™ is leading the charge with innovative solutions that prioritize meaningful engagement. With deadmau5’s groundbreaking collectibles as a shining example, it’s clear that the future of fan engagement is here—and it’s more exciting than ever.
With Jellybean™, the future of artist-fan connections is as simple as a tap or scan, yet as profound as the memories it creates.
Link to Jellybean: https://jellybean.xyz/
Link to TOYMAK3RS: https://www.toymak3rs.com/